Turn your marketing up to eleven.
No confusing words. No big contracts. Just a plan you can use.
You work hard for your money. Stop spending it on tactics that don't perform. Start with strategy.
About Us
Built by Owners, for Owners
Up To Eleven Marketing is the customer-focused element of Up To Eleven Strategy Group. With decades of business ownership in multiple industries, founders Bob Harms and Len Silverman have developed the strategies that produce consistent growth. They know your best customer is often the one you already have. UTE strengthens every step, from the first impression through repeat business, so happy customers keep coming back and bringing others with them.
“Instead of pitching tactics, we come in and Understand your business, create Transformation, and Execute the strategy.”
Our Mission
You’re sitting on a ton of untapped growth potential.
Up To Eleven Marketing helps established businesses not only bring in new customers but grow through repeat and referral business, the most cost-effective growth there is. We build the systems that keep past customers coming back and sending others your way, so every marketing dollar works harder.
Likes are not leads. Clicks are not customers.
It's important to have a strategy before your marketing plan.
What This Means For Your Business
You know your craft. You built your team. People know your name and send you new jobs. But growing your business feels harder than it should.
Your work is good, and your reviews prove it. But the phone doesn't ring enough, and when it does, it's not always the job you want. Some kind of marketing is happening, but no one can tell you what it is really doing for you.
You do not need a whole marketing team. You need someone to find out what is slowing you down, fast. Then you need a simple plan you can use. That is what we do.
Most service businesses don't have a growth problem. They have a "nobody can find me" problem.
You get steady referrals, but no way to grow past them.
Your website doesn't say what it needs to.
You're not sure which jobs are really worth chasing.
Other companies with worse work show up first in searches.
The Strategy First Analysis
This is one focused project. It shows you where your business stands online, who you're really up against, and who you should go after. It also tells you what to say to them, and what to do about it for the next 90 days.
We are not a tactics company. We don't push one fix and hope it works for every business. We recommend the programs we know will work — based on what we find out about your business, your market, and your customers. Everything is built around you, not a template.
01
Total Online Presence Audit
We check your website, your Google page, your reviews, your search results, and your social media. You'll see where people can find you — and where you're invisible.
02
Competitive Analysis
We look at who is winning the searches and jobs that should be yours. Then we show you what they're doing that you're not — yet.
03
Ideal Customer Profile
This tells you exactly who to go after — what problem you solve for them and who offers the best opportunity for a big purchase.
04
Core Messaging
One clear message that makes you the easy choice. It works on your website, your estimates, your ads, and everywhere else you show up.
05
90-Day Marketing Plan
A simple, step-by-step plan for your first 90 days. It tells you what to do first, where to spend your money, and what matters most.
You get this in one working session — not a slide deck you open once and forget. And if you'd like, we can put the plan to work for you too — so you keep running your business instead of chasing vendors and managing marketing programs yourself.
Request My AnalysisFour Steps. One Working Session At The End.
From your first call to a finished plan — about two weeks, start to finish.
Step 01
Discovery Call
A simple talk about your business, your goals, and your market. It takes 30 to 45 minutes.
Step 02
Audit & Research
We look closely at everything you have online. We also study your top three to five competitors.
Step 03
Strategy Build
We build your ideal customer profile, your core message, and your 90-day plan just for you.
Step 04
Delivery & Walkthrough
We walk through your finished plan together. Take it and run with it yourself, or — since we believe in every strategy we build — ask us to stay on and implement it for you, so you're not stuck chasing vendors or editing marketing copy.
Flat Fee. No Surprises.
The Strategy First Analysis
$2,995
One flat fee for the full audit, competitive analysis, ideal customer profile, core message, and your 90-day marketing plan — delivered in one working session.
Get Your Strategy First AnalysisBuilt For Small And Mid-Sized Service Businesses
Up To Eleven Marketing is built around how small and mid-sized service businesses really get hired: search results, reviews, referrals, and reputation. Here are some of the industries we work with:
Real Businesses. Real Growing Pains.
Roofing · Family-Owned · 70+ Years in Business
The reputation was there. The website wasn't.
A South Florida roofing company has been in business since the 1950s. People trust their name, and referrals kept coming in. But their website didn't show any of that — and a competitor with a similar name was showing up first in search results.
Strategy First scope: we studied their competitors, checked their whole website and search results, and wrote a core message that finally says what makes them different.
Pressure Washing & Exterior Services · Commercial + Residential
Growing past word of mouth — without knowing which way to go.
A family-owned pressure washing company had outgrown word of mouth. But they hadn't decided who to go after next — HOAs, property managers, or homeowners — and they didn't have a message to help them choose.
Strategy First scope: we picked their ideal customer, built a message around trust and fast response, and made a plan to grow past a three-person crew.
Not Ready For The Full Analysis?
Take our free 5-minute Customer Journey Diagnostic first. You'll get an instant scorecard showing where your business is strong — and where you're leaving opportunity on the table.
What Our Clients Are Saying
Len and Bob know their stuff. They worked out a very impressive strategy and action plan for my business. My #1 take-away: these guys KNOW what has to happen to take my business to next-level growth and they have the expertise to drive focused activity, to eliminate the waste of unfocused and haphazard marketing activities, and to drive results.
Rob Milam, CEO of zumBrunnenLen has a brilliant marketing mind. Anyone seeking to improve their company’s marketing game should seek out Len through his social media content, attend his live presentations and dive into his new book MESH: Aligning the Personal Brand of Gen Z with your Company Culture.
Steve Curtsinger, Owner of Trade Show ToolsUp To Eleven Marketing has been a blessing to our school as we refine our marketing strategies to engage our core customers. Len has grown our understanding of how to tell our story in a way that is attractive while clarifying to our community our academic and spiritual mission. His practical wisdom is born from years as a successful business man himself. We give Up to Eleven our enthusiastic recommendation.
Dr. Erick Chittle, President, Pope John Paul II Preparatory SchoolWorking through the Strategy First marketing program with Len and Bob was a game changer for my business! Not only did I get a clear roadmap, content, strategy, market research, testimonials, (and more), but they provided much needed business insight, long range scaling perspectives, and direct feedback to improvement operations. Highly recommend!
Tracy Davison, Founder of 317 CollectiveWe have a step-by-step playbook to execute on. It’s detailed and thorough and in a short time they were really able to understand our customer and our brand.
LynnLee Schmidt, COO of Tanganyika Wildlife ParkWe engaged Up To Eleven Strategy Group to conduct customer interviews and provide insights we could use to strengthen our marketing efforts. Their team did an excellent job uncovering valuable customer perspectives, identifying meaningful themes, and translating those findings into practical recommendations. The work gave us a clearer understanding of how our customers view our services and provided a strong foundation for developing case studies, testimonials, and more effective messaging. It was a focused engagement that delivered real value.
Matt Hoenig, MDH InsightReady To See Where You Actually Stand?
Tell us about your business below. We'll reach out to set up your Strategy First call. No pressure. No strings attached.
Fill out the form — it takes about a minute.
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Prefer email? Reach us directly at Info@uptoelevenmarketing.com.